Self-Help Center
AI Visibility Self-Help Center
Answers to the most common questions about AI visibility, citations, recommendations, authority signals, entity recognition, and recommendation readiness.
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Getting Recommended by AI
How AI assistants decide which companies to name, and what makes yours easier to recommend.
10 articlesClaude Visibility
How Claude draws on training data and live search to mention businesses.
8 articlesGemini Visibility
How Google Gemini and AI Overviews retrieve, evaluate, and cite sources.
8 articlesPerplexity Visibility
How Perplexity selects citations, and how to become a source it trusts.
7 articlesTechnical Visibility
Files, structure, and crawlability that help AI systems read your site.
10 articlesAuthority & Trust
Entity recognition and the signals that establish a credible, distinct brand.
10 articlesCitations & Mentions
Why content earns citations, and how to make yours referenceable.
8 articlesAudFlo Audit Questions
Understand your AudFlo audit — what each score means, where blockers come from, and what to fix first.
10 articlesGetting Recommended by AI
10 articles- Why does ChatGPT recommend my competitors but not my company?ChatGPT does not maintain a public ranking of companies. When users ask for recommendations, it …
- How does ChatGPT decide which companies to recommend?OpenAI does not publicly disclose how ChatGPT chooses which companies to recommend. Based on obs…
- How can I improve my chances of being cited by ChatGPT?ChatGPT is more likely to reference information that is clear, factual, well-supported, and easy…
- Does ChatGPT use Google rankings?There is no public evidence that ChatGPT directly uses Google rankings when deciding which compa…
- Does ChatGPT read my website?ChatGPT does not continuously read every website on the internet. Depending on the model and con…
- How long does it take for ChatGPT to recognize a company?There is no fixed timeline. Recognition depends on how much information exists about a company, …
- Can ChatGPT recommend a brand that has no backlinks?Yes. There is no public evidence that backlinks are a requirement for ChatGPT recommendations. A…
- Why is my startup invisible in AI answers?Most startups are invisible in AI answers because there is not yet enough information available …
- Does ChatGPT use llms.txt?There is currently no public evidence that ChatGPT requires or depends on an llms.txt file to un…
- What signals does ChatGPT trust most?OpenAI does not publish a list of trust signals used by ChatGPT. Based on publicly observable be…
Claude Visibility
8 articles- How does Claude choose which companies to recommend?Claude does not rank businesses the way a search engine ranks web pages. When it mentions a comp…
- Why is Claude not mentioning my business?Claude often omits companies because there is not enough independent information available about…
- What content does Claude trust?There is no published list of trust signals from Anthropic. Based on observable behavior, Claude…
- Does Claude use citations?Yes, Claude can provide citations when using live search capabilities. When answering from its t…
- Does Claude care about authority signals?There is no public authority score used by Claude. However, authority-related signals such as in…
- How can I improve visibility in Claude?Visibility in Claude improves when a company becomes easier to understand, verify, and associate…
- How often does Claude update its knowledge?Claude's trained knowledge updates when new model versions are released. It is not continuously …
- Why do competitors appear in Claude but not me?Competitors usually appear because there is more information available about them, more independ…
Gemini Visibility
8 articles- How does Gemini choose sources?Gemini selects sources by combining real-time Google Search retrieval with an assessment of cont…
- Does Gemini use Google Search?Yes. Gemini can use information retrieved from Google's search index to answer questions. This a…
- How can I get cited by Gemini?Gemini is more likely to cite content that provides direct answers, clear explanations, supporti…
- Does Gemini trust structured data?Structured data helps Gemini understand websites more clearly, but there is no public evidence t…
- Why is Gemini showing competitor brands?Competitor brands often appear because Gemini has stronger confidence in their relevance, author…
- What does Gemini consider authoritative?Gemini appears to favor sources that demonstrate expertise, factual accuracy, topical depth, and…
- How important is entity recognition for Gemini?Entity recognition is extremely important because Gemini must first understand who a company is …
- How can I improve visibility in Google AI Overviews?Improving visibility in Google AI Overviews requires many of the same practices that improve vis…
Perplexity Visibility
7 articles- How does Perplexity choose citations?Perplexity retrieves multiple sources for a query, evaluates them for relevance, clarity, credib…
- Why is Perplexity not citing my website?If Perplexity is not citing your website, it is usually because competing pages appear more usef…
- How can I earn citations in Perplexity?Perplexity is more likely to cite content that directly answers specific questions, provides sup…
- What content formats does Perplexity prefer?Perplexity tends to favor content that is structured into clear sections, uses question-based he…
- Does Perplexity favor high-authority domains?Perplexity appears to give more weight to domains and entities that are already recognized and t…
- How can startups get cited by Perplexity?Startups can earn citations by becoming the best source for specific questions within a narrowly…
- Why are competitors appearing in Perplexity answers?Competitors often appear because Perplexity has stronger confidence in their authority, relevanc…
Technical Visibility
10 articles- What is llms.txt?An llms.txt file is a proposed standard that allows website owners to publish a curated list of …
- Do I need an llms.txt file?No. There is currently no public evidence that an llms.txt file is required for AI systems to di…
- What should be inside llms.txt?An llms.txt file should contain links to the pages that best explain your company, products, ser…
- Does llms.txt improve AI visibility?There is currently no public evidence that adding an llms.txt file directly improves AI visibili…
- How do AI crawlers discover websites?AI crawlers discover websites using many of the same methods as traditional search crawlers, inc…
- Can AI access JavaScript websites?Sometimes. AI systems can access some JavaScript-rendered websites, but accessibility varies dep…
- Does site speed affect AI visibility?Site speed is unlikely to directly determine whether a company appears in AI-generated answers, …
- Does structured data help AI understand my website?Yes. Structured data helps AI systems and search engines understand entities, content types, pro…
- Which schema types matter most for AI visibility?The most useful schema types for AI visibility are typically Organization, Person, Product, Arti…
- How do I know if AI crawlers can access my content?The best indicators are whether your content is publicly accessible, appears in rendered HTML, i…
Citations & Mentions
8 articles- Why is my website not being cited?Most websites are not cited because they do not provide information that is easy to verify, attr…
- How do AI systems choose citations?AI systems appear to choose citations based on relevance, clarity, evidence, credibility, and ho…
- What content gets cited most often?Content that contains original data, research, statistics, methodologies, definitions, documenta…
- How important is original research?Original research can be one of the strongest citation opportunities because it creates informat…
- Why are statistics cited more than opinions?Statistics are easier to verify, attribute, and support with evidence. Opinions may be useful, b…
- What makes content referenceable?Referenceable content contains information that another person could confidently use as evidence…
- How can I create content AI wants to cite?Create content that answers specific questions, contributes original information, supports claim…
- What types of pages earn citations?Pages that provide unique information, evidence, explanations, or documented processes tend to e…
AudFlo Audit Questions
10 articles- What does the AI Visibility Score mean?The AI Visibility Score measures how prepared your website is to be understood, trusted, and cit…
- How is the AI Visibility Score calculated?The AI Visibility Score is calculated by combining AI Visibility Readiness and Authority Score. …
- What is AI Visibility Readiness?AI Visibility Readiness measures how prepared your website is to be understood by AI systems. It…
- What is Authority Score?Authority Score measures the strength of the external signals surrounding your company. It evalu…
- Why did my score change?Scores can change when your website changes, your authority signals change, or when new informat…
- How often should I run an audit?Most companies should run an AI visibility audit at least once per month. Businesses actively pu…
- What are AI visibility blockers?AI visibility blockers are issues that make it difficult for AI systems to discover, understand,…
- What is my biggest visibility opportunity?Your biggest visibility opportunity is the improvement area with the highest potential impact on…
- What should I fix first?Fix the issues that create the largest barriers to understanding and trust. In most cases, criti…
- How long does it take to improve my score?Some improvements can increase your score within days, while others may take weeks or months to …