AudFlo Audit Questions
What is Authority Score?
Short answer
Authority Score measures the strength of the external signals surrounding your company. It evaluates how much supporting evidence, recognition, and trust exist beyond your own website.
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Detailed answer
Authority is built through signals that exist outside your website.
These can include industry mentions, reviews, citations, articles, comparisons, directories, podcasts, customer stories, and other references that help establish credibility.
Authority Score does not measure popularity. Instead, it evaluates the quantity and quality of evidence that helps AI systems understand and trust your company.
A company with strong authority is often easier for AI systems to recognize and associate with relevant topics.
Key factors
- Industry mentions
- Citations
- Reviews
- Entity recognition
- Third-party references
What to do
- Earn independent mentions.
- Build review profiles.
- Publish original research.
- Increase citation opportunities.
- Strengthen your entity profile.
Related questions
- What is AI Visibility Readiness?
- How is the AI Visibility Score calculated?
- What makes a company trustworthy to AI?
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