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What should I fix first?

By Matthew Lin·Updated 23 Jun 2026·2 min read

Short answer

Fix the issues that create the largest barriers to understanding and trust. In most cases, critical blockers and major readiness gaps should be addressed before pursuing authority-building activities.

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Detailed answer

Founders often focus on advanced tactics before fixing foundational issues.

If your website lacks clear positioning, entity information, documentation, technical accessibility, or answer-focused content, AI systems may struggle to understand your company regardless of how many mentions or citations you earn.

The most effective approach is usually to establish a strong foundation first, then build authority on top of it.

Key factors

  • Critical blockers
  • Readiness gaps
  • Entity clarity
  • Technical accessibility
  • Supporting evidence

What to do

  • Fix blockers first.
  • Improve low-scoring readiness categories.
  • Clarify positioning.
  • Add documentation and FAQs.
  • Build authority after foundations are established.

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