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AudFlo Audit Questions

How often should I run an audit?

By Matthew Lin·Updated 23 Jun 2026·2 min read

Short answer

Most companies should run an AI visibility audit at least once per month. Businesses actively publishing content or improving visibility may benefit from running audits more frequently.

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Detailed answer

AI visibility improves gradually. Changes often take time to accumulate across content, technical infrastructure, entity signals, and authority.

Monthly audits provide a useful balance between tracking progress and allowing meaningful changes to occur.

Additional audits may be useful after launching a new website, publishing major content, making technical changes, rebranding, or executing a visibility campaign.

Key factors

  • Content publishing frequency
  • Technical changes
  • Visibility initiatives
  • Authority growth
  • Competitive activity

What to do

  • Run monthly audits.
  • Audit after major site updates.
  • Monitor score trends.
  • Compare historical reports.
  • Track improvements over time.

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